Metal Toad Buyer Personas
The company’s first suite of buyer personas that inform strategic sales, marketing, and design decisions, based upon research, interviews, and insights derived from a cross-functional team offsite.
To research and identify patterns across previous, current, and potential clients to inform and create the company's initial set of buyer personas.
I partnered with marketing to conduct a competitive analysis and draft and conduct key client interviews that included the Chief Digital Officer at The Recording Academy, VP Operations/Technology at Sony, and Director of Telematics at Daimler Trucks to inform buyer personas.
I pioneered the creation of Metal Toad buyer personas, resulting in on-point personas to inform strategic sales, marketing, and design decisions, with 100% of current clients mapped to buyer personas bi-annually.